Marie Walz Creative
BGE_billboard.jpg

BGE bill redesign launch

This was a campaign to launch BGE's bill redesign in Baltimore to a Hispanic audience. We chose to execute the campaign in Spanglish to target a wide range of Spanish speakers.

Simple shapes tell stories well. They are pleasing to the eye and convey ideas quickly and clearly. To help our customers find how to be a “smart energy manager” and learn more about BGE’s latest energy-saving programs, we put these smart shapes to work. See for yourself—it’s easy on the eyes, too.

Claro, Fácil y Bonito.