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This was a campaign to launch BGE's bill redesign in Baltimore to a Hispanic audience. We chose to execute the campaign in Spanglish to target a wide range of Spanish speakers.
Simple shapes tell stories well. They are pleasing to the eye and convey ideas quickly and clearly. To help our customers find how to be a “smart energy manager” and learn more about BGE’s latest energy-saving programs, we put these smart shapes to work. See for yourself—it’s easy on the eyes, too.
Claro, Fácil y Bonito.